Just a couple of weeks ago, Rolls Royce has officially announced a Geneva debut of its new car, the Rolls Royce Wraith. Touted to be the “most powerful and dynamic Rolls Royce in history”, it will also set a new benchmark in the ultra-luxury vehicle region.
Torsten Müller-Ötvös, CEO of Rolls Royce Motor Cars, shared the same insight: “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama.”
The launch will revive one of the most famous Rolls-Royce names first used in 1938. The ethereal name Wraith perfectly expresses the character of the new Rolls Royce. “Wraith eludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model,” added Müller-Ötvös.
As the countdown to the unveiling has begun, Rolls Royce will also make a series of teasers leading up to the big day. Stay put for more.