Another green milestone

Posted on: January 31st, 2013

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BMW Group Malaysia has further strengthened its commitment to its Sustainability Strategy of BMW EfficientDynamics in the country with its latest fleet of BMW ActiveHybrid vehicles, the BMW 3 Series and 5 Series which now benefits from special exemptions accorded to Energy Efficient Vehicles (EEV).

Gerhard Pils, Chief Executive Officer of BMW Group Malaysia said, “We are grateful that the Malaysian government have extended the Energy Efficient Vehicles (EEV) incentives to include our BMW ActiveHybrid vehicles. This positive step will not only support the growing interest and demand for sustainable technology in the country, but encourage more early adopters of green technology in the automotive industry.”

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The BMW ActiveHybrid vehicles are fitted with exemplary and enhanced efficiency technology. The BMW ActiveHybrid 3 and BMW ActiveHybrid 5 consume an average of 5.9 litres per 100km and 6.8 litres per 100km respectively and emit CO2 emissions of only 139 grams per km and 160 grams per km respectively. BMW Group Malaysia is confident in its commitment to introducing the full range of its hybrid variants to Malaysian consumers, and the next phase of the BMW EfficientDynamics strategy will begin with the market introduction of the new BMW ActiveHybrid 7 later in the year.

“We hope that the steps taken towards encouraging the implementation of advanced green technology in the automotive industry will help the country to be on par with their neighbouring counterparts, and be more competitive on a global scale. The government’s long stated intention of introducing Euro IV specification for fuel for instance, is a critical step towards the country’s evolution into an actual green technology advocate. It is our hope that the government’s next focus will be to support alternative engine technologies that are readily available today,” said Pils.

In a recent statement by the Minister of International Trade and Industry (MITI), Mustapa Mohamed, the EEV forms an important thrust of the soon to be announced revised NAP, which will transform and integrate the local automotive industry into the regional and global industry network. Additionally, MITI is working closely with the Ministry of Transportation and the Ministry of Energy, Green Technology and Water to make Euro IV diesel available to move Malaysia forward in fuel efficiency and lower carbon emissions.

BMW Group Malaysia has always believed that clean and green technology is the future of the auto industry in the country. The premium automaker has been ranked as the number one automotive company in the specialized field for eight consecutive years by the globally respected Dow Jones Sustainability Index, Fleet Manufacturer of the Year at the Green Fleet Awards 2012, Top 5 and also the Top Automotive brand in this year’s most prestigious sustainability ratings worldwide, The Carbon Disclosure Project.

“The solid performance in 2012 was a historic milestone for BMW Group Malaysia, having exceeded benchmarks in all areas of the business.  As we enter our 10th year in Malaysia, we have recently launched our 4th locally assembled model- the BMW X3 at our Kulim plant facility. In light of this, and with other key activities lined up for this year, we are confident that we will continue to reinforce our number one position in the premium automotive segment,” added Pils.

The revised retail prices (on the road, without insurance, with BMW Service + Repair Inclusive (BS+RI)) now puts the  BMW ActiveHybrid 3 at RM398,800 and the BMW ActiveHybrid 5 at RM498,800 respectively.

L-R: Dean Brigham, MD of Auto Bavaria; Sakhtivel Narayanasamy, customer and Raymond Tan, Head of Sales BMW Group Malaysia

L-R: Dean Brigham, MD of Auto Bavaria; Sakhtivel Narayanasamy, customer and Raymond Tan, Head of Sales BMW Group Malaysia


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