The BMW Group is undergoing a “strategic realigning” for its Motorrad. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential, with more focus on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore, the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria), who is owned by KTM CEO Stefan Pierer, for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities and both companies have agreed not to disclose the purchase price.
With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter” from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters. The next step in the expansion of the product line-up in this segment will be the series launch of the “C evolution” electric scooter in 2014. Further innovative vehicle concepts are also under consideration, including drivetrains that are environmentally-friendly combustion engines and pure electric drives. This move by BMW Motorrad reflects the BMW Group’s overall focus on early identification of trends, such as megacities and traffic density, as well as environmental issues.
In addition to the expansion in the field of urban mobility, core segments from the 650 single-cylinder entry-level bike to the 6-cylinder luxury tourer will also be selectively expanded.