Celebrating Harley-Davidson

Posted on: February 20th, 2013

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Harley-Davidson, Inc, along with the Ministry of Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MyCEB), today announced that Kuala Lumpur will play host to Asia Harley Days to be held in September this year, organised in conjunction with the Harley-Davidson 110th Anniversary celebration and making it the exclusive regional experience hub in South East Asia.

The event is part of Harley-Davidson’s global tour to celebrate its “110th Anniversary: 110 Years of Freedom”, sharing epic experiences with fans from all corners of the globe. From the Tibetan Plateau in China to Sturgis in the United States; from Rome in Italy to Faaker See in Austria, Asia Harley Days will be the culmination of a year-long, global celebration taking place across 11 countries on six different continents.

Greg Willis, Director of Marketing Operations, Harley-Davidson Asia Pacific said, “Kuala Lumpur is the perfect place to hold this event due to its strategic location in South East Asia and the strong support of the Ministry of Tourism Malaysia and MyCeb, which recognises the huge tourism potential of Malaysia playing host to Asia Harley Days.”

With support from the Ministry of Tourism Malaysia and Malaysia Convention & Exhibition Bureau, Asia Harley Days will take place at the Kuala Lumpur City Centre (KLCC) and include members of the Harley Owners Group (H.O.G.), the motor company’s official riding club, taking part in numerous planned activities.

H.O.G. members from Malaysia, Singapore, Thailand, Indonesia, and the rest of the world are expected to attend this celebration. The event is free, and is open to members of the public. Asia Harley Days will be held from Saturday, 14 September, through to Friday, 20 September 2013. Events and activities include a flag parade, promotions, exhibition, displays, demo rides as well as a riding tour from Kuala Lumpur to Terengganu and Penang. For H.O.G. members, the event includes a welcome dinner, special access, promotions and deals throughout the week’s events.

“This event gives all Harley-Davidson fans the opportunity to experience our brand and bring us closer to our customers who have been loyal and supportive over the years,” said Iskandar Shahril, Marketing Manager, Asia Direct Markets, Harley-Davidson Asia Pacific.

Zulkefli Haji Sharif, Chief Exectuive Officer of Malaysia Convention and Exhibition Bureau said: “MyCEB is pleased to once again play its role in supporting international lifestyle events that will further strengthen Malaysia’s position as the preferred location for special events. Indeed, Malaysia is a country that is conducive for countless types of events and, coupled with a myriad of interesting activities that is unique to the country, the participants will have an excellent time. Asia Harley Days in 2013 is a very big event for Malaysia. It is expected to draw at least 5,000 foreign attendees which is worth RM50 million in economic impact to the country.”

Harley-Davidson fans are invited to join the celebrations online, where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.


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