Mitsubishi Attrage revealed

Posted on: May 21st, 2013


After teasing the automotive industry with the G4 Concept – a clear indication that the Mirage will soon gain a sedan sibling, Mitsubishi has finally appeased speculators by announcing the impending arrival of the new Mitsubishi Attrage.

Technical underpinnings remain unsurprisingly similar to those of the Mirage, with the Attrage also harnessing power from a 1.2-litre MIVEC engine paired to either a CVT or 5-speed manual gearbox. This lightweight engine returns 22km/litre in the Attrage. That’s close to what you’d get in the smaller Mirage.

Like the Mirage, the Attrage is built with the Thai market being Mitsubishi’s primary focus. It will be launched in Thailand, where it is also produced, this July. More than 5 billion Baht have been invested into production, which is expected to yield over 100,000 units per year by the fifth year of production. Let’s hope that they have some left over to ship over here.

Now, let’s address the elephant in the room – its name. Mitsubishi says that ‘Attrage’ is contrived from the word ‘Attractive’. We’re not sure how that came about but we sure hope that it drives better than its name sounds.

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