Of all the things guitar god Jimi Hendrix was known to consume during his brief visit to earth, Cadillacs were a known favourite. Offering a mix of over-the-top showmanship and inspired invention, the massive, candy-coloured land yachts were a fitting mode of transport for the psychedelic genius.
Cadillac sold near 200,000 extroverted cars a year in those days. Big, swooping de Villes and Eldorados with enough interior space to fit an entire football team, and engine sizes that could consume a US gallon before they reached the end of your drive. It wasn’t just the Woodstock speaker cabinets that were booming, the US economy was on a roll, too. And Cadillac was the success symbol of the generation.