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Mercedes teases with its new S
Posted on: September 5th, 2012

In a couple of weeks’ time, Mercedes will unveil a ruddy big sculpture at the Paris Motor Show promising “a modern sense of status, sensual shapes and stylish sportiness”. It’s called the ‘Aesthetics S’, and it’s that thing in the picture above.

 

Strip away the design-gasm, and what you’re effectively looking at is the profile of the next Mercedes S-Class.
 
The sculpture has been designed in conjunction with a projection display to give a sort of 3D effect to the casual observer, presumably without the need for those silly glasses they make you wear at the movies. It’s purposely so, to let you walk inside the designer’s imagination; a sort of avant-garde wet dream.
 
Why? To let you into the very basal, artistic roots of the upcoming S-Class. Says Mercedes: “The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition, and will put a face to our design philosophy over the coming years.”
 
There’s no word, obviously, on the technology behind the new S-Class – nor the engine line-up – but expect it to set a new benchmark for cars, as the top-end Mercs historically have. We expect nothing less than mind-controlled, laser-guided cheese dispensers and Minority Report-style windscreen schematics. And as for that tradition? It’s an easy one to trace. Exactly 40 years ago, Mercedes first decided to tag its most luxurious, range-topping saloons with the ‘S-Class’ badge, beginning with the W116 here.
 

 

The sculpture will go on display at the Paris Motor Show, exhibited with a pantheon of S-Class models – namely, the W189, W108, W126 and W221. Have a click through the gallery and tell us: like the look of the new one? Just wait until AMG gets its oily fingers all over it…

 

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