Only a car as all-out as the new Lambo Aventador could justify such a shameless TV ad. So we’ll forgive the Day After Tomorrow effects, and simply enjoy the first official sight of the Murcielago successor in motion.See all the pics of the Lamborghini Aventador at its launch in Geneva

There’ll be a great deal of exclusive Aventador action on the site in the coming weeks, so, in preparation, disengage your irony glands and enjoy the video below:

And when you’re done, here are our ten favourite ever car ads for comparison purposes…