Last night, Audi celebrated the star-studded U.S. premiere of one of summer’s most anticipated films, Iron Man 3. Held at the historic El Capitan and TCL Chinese Theatres in Hollywood, CA, Iron Man himself, Robert Downey, Jr. brought Hollywood Boulevard to a halt to arrive at the red carpet in style, driving up in Tony Stark’s vehicle of choice, a red 2014 Audi R8 Spyder.
Gwyneth Paltrow also arrived in an Audi A8L TDI and hit the red carpet dawning a sheer Antonio Berardi dress. Additional attendees at the premiere included Iron Man 3 director Shane Black, cast members Sir Ben Kinglsey, Rebecca Hall, Guy Pearce, Jon Favreau, Don Cheadle, Stephanie Szostak as well as Chris Hemsworth, Elsa Pataky, Tom Hiddleston, Jaimie Alexander, Peter Facinelli, Cobie Smulders and Emily VanCamp amongst others. At the star-studded event, select celebrities arrived in stunning Audi clean diesel vehicles including the A8L TDI and Q7 TDI.
Fans went crazy over Robert Downey, Jr. who made a grand entrance at the Iron Man 3 premiere in a flashy, red Audi R8 Spyder, later rushing over to open the door for his wife Susan.
Film spoiler: In Iron Man 3, Robert Downey Jr.’s character, Tony Stark, can be seen behind the wheel of the all-electric R8 e-tron sports car prototype, and Gwyneth Paltrow, who revives her role of Pepper Potts, CEO of Stark Industries and girlfriend of Tony Stark, can be seen driving the Audi S7 Sportback. Additional vehicles featured in the film include the Audi A8L and A6. Audi vehicles also have received prominent placement in the first two installments with main character Tony Stark’s vehicle of choice being the Audi R8 Coupe in Iron Man and the R8 Spyder in Iron Man 2.
Audi has a long history of placing cars as starts in several movies, notably I, Robot with the RSQ (which influenced the design of the R8), the Iron Man series as well as Transporter. Other examples include Skyfall, Ronin and Transformers. What do you think? Does the car make the movie or does the movie make the car?