Once upon a time, a new family car from Ford would simultaneously attract the biggest fanfare, and the biggest yawns.
Now, thanks to its appearance in the recent James Bond flick, the new Mondeo's film star looks have earned it a most triumphant fanfare.
The price of the new Mondeo is more Holyhead than Hollywood, however, and will kick off at £14,995 for the petrol 1.6-litre Edge five-door model.
There are the usual saloon, hatch and estate bodies, and four trims covering Edge, Zetec, Ghia and Titanium.
Order books open in March for the new vehicle, and deliveries are expected to begin in June.