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As if Silvio Burlusconi himself was running Alfa Romeo (and it wouldn’t come as a massive surprise if he was), the latest offering from this historic sporting stable is… a pair of indecently tight women’s jeans.
Not that Top Gear disapproves of spray-on leisure wear for the gentler sex of course, but we can’t suppress a soupcon of cynicism when there’s a deeply tenuous tie-in with a car company.
The official line here is that Alfa challenged a couple of designers ‘to create a line of women’s jeans that would be as cool and desirable as the Alfa Mito’.
So a trip to Marks and Sparks would have seemed logical, but instead an embroidered Alfa badge on the pocket and a bit of leather stitched around a Simon Cowell-style belt line aims to suggest – well, something.
We’re not quite sure what. That your jeans are a car? Or that you are a professional jeans wearer, sponsored by Alfa Romeo?
Hmm, anyway, they cost £75 and some of that will go to charity. Have a look here if you’re interested.
And as if that wasn’t bad enough, then look at this…
Open Car Bar
What do you think?
Want to comment on this?
The_Stig_120 commented on this article
at 03:46 pm on 03 September 2009
Ok...this might be a reason alfas dont work properly...too busy doing other things...
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TennantsLager commented on this article
at 04:35 pm on 03 September 2009
Jeans with racing stripes? Hmm...not sure about that, especially as the stripes are darker and on the inside. Might give someone the wrong idea.......... :X
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jimbobeuropa commented on this article
at 04:36 pm on 03 September 2009
the most ridiculous branded product like that i've ever seen was a pair of light grey silk Aston Martin boxer shorts i read about a few years ago. price: £2,500. ono, presumably.
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Nico94 commented on this article
at 05:09 pm on 03 September 2009
Beautiful car!!
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VieVentar commented on this article
at 05:24 pm on 03 September 2009
"As cool and desirable as the Alfa Mito" So these jeans give you gonorrhoea then? Sorry, but its just too ugly to like. I'll stick to ogling the 159.
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