03 September 2009 - 13:00
MiToDear
As if Silvio Burlusconi himself was running Alfa Romeo (and it wouldn’t come as a massive surprise if he was), the latest offering from this historic sporting stable is… a pair of indecently tight women’s jeans.
Not that Top Gear disapproves of spray-on leisure wear for the gentler sex of course, but we can’t suppress a soupcon of cynicism when there’s a deeply tenuous tie-in with a car company.
The official line here is that Alfa challenged a couple of designers ‘to create a line of women’s jeans that would be as cool and desirable as the Alfa Mito’.
So a trip to Marks and Sparks would have seemed logical, but instead an embroidered Alfa badge on the pocket and a bit of leather stitched around a Simon Cowell-style belt line aims to suggest – well, something.
We’re not quite sure what. That your jeans are a car? Or that you are a professional jeans wearer, sponsored by Alfa Romeo?
Hmm, anyway, they cost £75 and some of that will go to charity. Have a look here if you’re interested.
And as if that wasn’t bad enough, then look at this…
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Jeans with racing stripes? Hmm...not sure about that, especially as the stripes are darker and on the inside. Might give someone the wrong idea.......... :X
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the most ridiculous branded product like that i've ever seen was a pair of light grey silk Aston Martin boxer shorts i read about a few years ago. price: £2,500. ono, presumably.
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Beautiful car!!
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"As cool and desirable as the Alfa Mito" So these jeans give you gonorrhoea then? Sorry, but its just too ugly to like. I'll stick to ogling the 159.
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that blonde looks familiar, like i have seen her in a movie or show perhaps?
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As somebody who has worked in fashion, those jeans look terrible! So very tacky, like something an eighties porn actress would wear. The models looks terrible in them too and you can't get a much finer body than they have. There isn't much in this world that is tackier than car branded clothing. I will admit to owning a couple of Porsche design things, but not clothes. This demeans both the car and anybody who wears the vile things. Also, Alfa Romeo just took away a lot of the Mito's coolness by saying that they think it's cool. You should never announce that you think you're cool - anybody with a middle aged father will agree.
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nice. Realy nice.
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btw i didn't mean the jeans.
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i didnt mean the car either...
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ok... i thought that alfa romeo made cars and not jeans!!! They'll probably rip the second time you put them on or shrink in the wash!
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HAHA Funny
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At least because they're hatchback jeans they'll be easy to get into - if you know what I mean. Yup, that was a bad sex joke. But comedy of that quality fits in perfectly, if I don't say so myself, with this whole thing. Pointless cashing in on Alfa's trademark sexiness. Shame this is the least sexy car they make.
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Tight jeans like these take a day to get into and about a fortnight to get out of. So what's sexy about them? All show and no go, and looking awfully cheap into the bargain. That's not a good association to burden your car with. Oh, and Alex1994 is nearly right: they'd look like the worst the '80's ever brought us, if it wasn't for all those other horrors from the '80's. My god, that was an awful decade. Alfa are in for some damage control.
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@Mikeado Nice joke, but i do think that ALL the recent Alfa's (including the baby beaut: Mito) are THE most beautiful cars being built today, especially the Brera. And although I agree with you about it being a little less sexy than the other Alfa's, the Mito is the most gorgeous car in it's class and, after all it is a smaller version of the 8C, and you'd be insane to deny the aesthetic perfection of that car.
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Just saw the film. Those jeans, designed by a woman? Not bleeping likely. I know what charity is meant though: it's a fund for retired models who had to wear jeans (and shoes) like these for a living.
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@Stalone: I wouldn't be caught dead in a Mito, being straight.
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Go faster stripes on jeans...baha
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Bristol Blenheim jock strap anyone??
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I would have preferred if those models had a bit more curves in those tight jeans... as for Mito I think upcoming Milano is more thoroughly designed.
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Whats the point?
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Have you ever wanted, so much, to be a girls vest?. :D
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I've owned four Alfas, fortunately all gone now (my mechanic strongly disagrees with my decision to never buy another one again ). I just hope they are better at making clothes then they are at making things with four wheels...
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This seems like TopGear editors' hell ! Would rather be chinese MG or german Mini/Bentley/Aston/ and so forth/ or a fool in the hill...
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The_Stig_120 commented on this article
03 September 2009
Ok...this might be a reason alfas dont work properly...too busy doing other things...
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