Dan Read16 July 2009

Bums on Seats

Spanish firm launches cheeky ad campaign for deeply unexciting Altea XL hatch. We are not amused

Seat Altea’s cheeky ad

This might look like an advert for some kind of swingers’ colony, but it's actually Seat's latest marketing ploy. The message is clear: life doesn't stop when you have kids. So long as you buy a Seat, obviously.
Which is good news for all those parents looking to rediscover their naughty side. Though we do feel sorry for the kids - surely nothing is more embarrassing that seeing your own parents running naked along a public beach. Unless they were being chased by your naked grandparents. Yes, that would definitely be worse.
Still, it's probably the only way to make an Altea look exciting. Let's just hope they get their kit back on before burning their bums on sun-baked leather upholstery. That could be nasty. 

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