Art. It usually looks a lot like bedding or waste or animal corpses or bare ladies. But not in Bavaria. BMW makes it look like cars. Only jazzier.
To add said jazz, each year it enlists people like Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, A.R. Penck, David Hockney, Jenny Holzer and Olafur Eliasson to come and daub stuff on its latest models. And we have it on good authority that they're all very well known.
And just in time to coincide with the 40th anniversary of BMW's annual cultural insertion, they've released this rather lovely video of all 17 Art Cars.
It includes retro race footage and commentary from the artists and some other people that look at art and talk about it for a living.
We've also assembled this brilliant gallery of all the art cars ever created, which should be clicked through as a matter of urgency.
After that, watch the boys do their own art on a BMW 635CSi.
Which is your favourite? And would you let any artists scribble on your car?