Geneva: Lagonda returns

Aston revives its 100-year-old brand to get back into the luxury car business

04 March 2009

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Aston Lagonda concept

More pictures of the Aston Lagonda concept

The biggest surprise at this year's Geneva show? This. Aston Martin waited until day two to reveal its new Lagonda concept and, well, you need a minute to take it all in.

Huge isn't it? But despite the crossover-ish looks, Aston insists this new car isn't an SUV. It's a 'luxury car of the future' with an emphasis on comfort - it is four-wheel drive but that slightly raised ride height is about on-road versatility alone.

Power comes from a 6.0-litre V12 petrol engine, but there are plans to look into hybrid and low emission diesel options before the Lagonda reaches production in three or four years' time. Inside, it's a strict four-seater and it's all about luxury - there's an impressive mix of leathers and deep pile carpets that wouldn't look out of place on a Rolls.

SUV or not, the Lagonda is a bit of a departure for Aston. Fans of the brand who have just got their head round the Rapide saloon (due at the end of the year) might struggle with the idea of a big luxo-barge, but Aston says it's all about broadening the appeal of the brand and opening up the company to more markets worldwide.

The Lagonda concept currently sits on a platform borrowed from Mercedes, and Aston says it's looking to hook up with a partner company to share technology in the build of the road car. There's no word yet on which company this will be.

Prices are left to speculation too. But with a likely small production capacity, it'll be a seriously premium product and probably north of £250k. Would you pay that? Do you even want a luxury Aston wagon? Should stick to what they know? Log in at the box on the top of the page and add your comments below.

See our Best of Geneva gallery

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What do you think?

Want to comment on this?

im sorry, but as much as i love aston, that is a really ugly car.

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That is no more a visionary Aston Martin than David Hasslehoff is a credible musician. It is quite simply a 'I want to rip off my testicles' ugly car. Well done Aston design team, you've delivered a 6 litre mini truck to a car market that desperately needs change. It's looks about as luxurious as a North Korean work camp!

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THAT is an Aston Martin? It looks like a BM-bloody-W!! Even the wheels! The windowline, however, looks like a Skoda Roomster or a Nissan 370Z window! Ugh. But to be fair, the rulerphile Lagonda of the 70s was a minger too, so that makes sense. And there (unfortunately) is a market for vulgar SUV-looking cars that hate mud...

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The old Lagonda was great, what happened to this one? It looks more like a cross-over between a BMW X6 and a Chrysler 300C, not a classic Aston.

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Why are more and more car manufactures building these unasked for atrocities initiated by the X6? Seriously, whats wrong with just a normal saloon car or a proper SUV that can actually go off road. Why something thats huge and ugly, it doesn't drive as good as a saloon and neither can be driven down the countryside... Atleast in these economical times where car manufactures need to get their heads back on straight, they seem to be going more bonkers!

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