04 March 2009 - 11:00
Geneva: Lagonda returns
More pictures of the Aston Lagonda concept
The biggest surprise at this year's Geneva show? This. Aston Martin waited until day two to reveal its new Lagonda concept and, well, you need a minute to take it all in.
Huge isn't it? But despite the crossover-ish looks, Aston insists this new car isn't an SUV. It's a 'luxury car of the future' with an emphasis on comfort - it is four-wheel drive but that slightly raised ride height is about on-road versatility alone.
Power comes from a 6.0-litre V12 petrol engine, but there are plans to look into hybrid and low emission diesel options before the Lagonda reaches production in three or four years' time. Inside, it's a strict four-seater and it's all about luxury - there's an impressive mix of leathers and deep pile carpets that wouldn't look out of place on a Rolls.
SUV or not, the Lagonda is a bit of a departure for Aston. Fans of the brand who have just got their head round the Rapide saloon (due at the end of the year) might struggle with the idea of a big luxo-barge, but Aston says it's all about broadening the appeal of the brand and opening up the company to more markets worldwide.
The Lagonda concept currently sits on a platform borrowed from Mercedes, and Aston says it's looking to hook up with a partner company to share technology in the build of the road car. There's no word yet on which company this will be.
Prices are left to speculation too. But with a likely small production capacity, it'll be a seriously premium product and probably north of £250k. Would you pay that? Do you even want a luxury Aston wagon? Should stick to what they know? Log in at the box on the top of the page and add your comments below.
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That is no more a visionary Aston Martin than David Hasslehoff is a credible musician. It is quite simply a 'I want to rip off my testicles' ugly car. Well done Aston design team, you've delivered a 6 litre mini truck to a car market that desperately needs change. It's looks about as luxurious as a North Korean work camp!
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THAT is an Aston Martin? It looks like a BM-bloody-W!! Even the wheels! The windowline, however, looks like a Skoda Roomster or a Nissan 370Z window! Ugh. But to be fair, the rulerphile Lagonda of the 70s was a minger too, so that makes sense. And there (unfortunately) is a market for vulgar SUV-looking cars that hate mud...
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The old Lagonda was great, what happened to this one? It looks more like a cross-over between a BMW X6 and a Chrysler 300C, not a classic Aston.
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Why are more and more car manufactures building these unasked for atrocities initiated by the X6? Seriously, whats wrong with just a normal saloon car or a proper SUV that can actually go off road. Why something thats huge and ugly, it doesn't drive as good as a saloon and neither can be driven down the countryside... Atleast in these economical times where car manufactures need to get their heads back on straight, they seem to be going more bonkers!
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Oh and just noticed that massive arse!! Seriously, this car keeps getting uglier!! Whats wrong with Aston?
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Catastrophically, monumentally, mind-numbingly pig ugly! Is it April the first already?
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There is again a heritage and history problem. I think Aston-Martin, Lagonda or Jaguar shouldn't produce SUV class automobiles. It is just like Land-Rover producing roadsters... I thought at Geneva we'll see Lagonda branded Rapide
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I see what they did there... people either loved the original Lagonda or wanted to rip their eyeballs out at first sight. Aston Martin have captured the Lagonda spirit perfectly! (Glad to see I'm not the only person to look at it and think of the BMW X6).
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That is truly hideous. I think Aston would be nuts to go ahead with that, the Rapide is enough of a niche buster for them right now they don't need to go down the murky SUV route. No one would pay that much anyway when you could get a bonkers (and just as ugly) Cayenne for half the price. DON'T DO IT ASTON!
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a) it's not meant to an Aston [so stop referring to it as one] and b) it's destined for markets outside of Europe and USA.....so you won't have to fight with it on the school run!
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What a way to ruin a cool brand. I know they want to reach new customers but surely launch a cool concept first to get everyone interested then follow with the 'lets get down to business' models. I've been worried about Aston Martin design for a while and now I've completely lost faith. The DBS was a DB9 in a body kit (despite being an excellent car), the One-77 is nicely proportioned but horribly designed, the side vents of a McLaren F1 anyone? And what are those front headlight vents; horrible. This the headlights on this Lagonda look like they're from a Volvo 3CC Concept, the side windows of a nissan 370z (stretched a bit), the rear is a rip off of a rolls royce. Jeez what a mess!
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Terrible. Looks like the offspring of a gangbang between a BMW X6, BMW 5, Chrysler 300C and a Porsche Cayenne. And I'd really like to know why that thing has a rear window, because you won't see anything through that thing. That "car" is really disgusting.
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I quite like it. A fresh direction for AML with clear thinking of the target markets they want to enter / expand upon. Use of a bit of history and their former successes with the marque. Maybe these markets have a better memory of what a Lagonda stood for. At the very least they are trying to go forward in a bold way compared to the majority of makers complaining and launching niche after niche model. As was seen with the Aston Rapide, the concept was just that, the final product was even better. Bravo to Dr. Metz take on the world with these new ideas and bring in the enviromental versions to show how it should and will be done in the future.
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I think you should all remember that this WON'T ruin the Aston Martin brand, simply because it isn't one. This is simply a 'Lagonda'. Its basically a different badge. GM makes differently badged cars and people don't think that how ever bad Chevrolet's are they will ruin Vauxhalls. Personally, I think side-on it looks a bit like a Range Rover. I have a bad feeling though that it will be vulgar!
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The front looks like a Chrysler 300C on steroids, the inside like a bleached Volvo, and the back like a fat-assed Bentley Continental GT. Although each relatively good separately, together they don't look too hot...
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Why oh why, Aston? You simply couldn't have done worse! And I don't say you should necesserally stick to sport cars, but if u make an SUV go DB9 like refinement, not BMWish. Oh, and Top Gear, why don't u have a look at Dacia Duster which is one of the best looking designs in Geneva, even though there's no way they'll do it like the concept.
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Bond is going look like a right banana when they get him in this for the next film....
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This. Is. Retarded. What is the point of broadening the brand if the brand is going to produce crap like this.
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I quite like it. I think what people need to remember is that, as many have already commented, it is NOT an Aston Martin. That's why it says "Lagonda Returns" at the top of the page. Also, it is not a luxury crossover, it is just a big luxury car really. Now, it is a shame that they couldn't make it as tasteful as a Range Rover and of course, the Rolls Royce Phantom manages to get the ride height without looking like an SUV but I don't think they did a bad job. The other thing to remember is that, from these comments and other comments on many other car websites, the people in charge may see that people don't like it and change it, it is just a concept. Finally, it reminds me of the Spyker D12.
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seriously, whats with that massive arse?!!!
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It is an Aston Martin though, in the sense that it is officially an 'Aston Martin-Lagonda' and has been referred to as one as a manufactured vehicle since the early 60's. If Aston Martin-Lagonda is to be a visionary, 'car of the future' then why will the primary spec be a V12, 6 litre, petrol engine? I sincerely hope both diesel and hybrid platforms are developed further. I was geniunely excited about the rebirth of the Lagonda but it appears that this ugly duckling is more likely to be Moscow bound than manchester :0)
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Aston Martin? More like a Bentley Flying Spur at the back, but if this is the future, so be it. Doesn't look ugly as such, just unusual
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That is sick on wheels. It's a 'here's one I made earlier' concpt that's possibly made of cardboard and stuck together by bubblegum. Actually it looks more like a piece of chewed bubblegum than it does a car. Maybe they've done it to make BMW 6 series look decent.
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And I thought Aston had gone loopy when I heard about the V12 Vantage! The difference being that the Vantage was a good loopy. This time I'm not so sure...
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This thing is the furthest you can go from the original Lagonda. In worst, obviously. This thing is so hideous they waited for day two to show it. It looks like a fat Infiniti with nothing Aston in it.
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Aston has been making beautiful cars for years. I guess they wanted to try something different. Bleh.
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For people who are confused about the backside, I think I've figured it out. Find a picture of the back of the old Rolls Royce Phantom or some of the really old cars from the 40s and 50s that had those nice streaming lines and then that big sedan like boot that just came out of it all. I think Lagonda is trying to do a modern version of that look.
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Was it designed by someone with a crack habit..... or just a bad hangover?
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I suppose its keeping with tradition. Remember the old Aston Martin Lagonda?
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I think this is a New-ish sort of Lagonda except from the looks, the designer must of left his Art book in the workshop, This is the ugliest Aston EVER.
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I think this is a New-ish sort of Lagonda except from the looks, the designer must of left his Art book in the workshop, This is the ugliest Aston EVER.
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I think its a love it or hate car like the bmw X6. If im honest I love bits of it but hate other parts of the car and technically speaking it is not an aston martin its going under a different badge lagonda. Which I was expecting aston martin to relaunch lagonda but was expecting car similar to the rolls royce phantom not a BMW X6 or a Porsche Cayanne. Not sure if personally id pick that car to bring back lagonda but i guess it stands out and footballers and footballers wives cannot get a better sort of 4x4 than this lagonda
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To me, Astons are the best looking cars ever designed. However, with this one looking like an X6, I think this could be Aston's biggest flop since the Lagonda in the 70's.
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Ah Ah Ah Ah Ah Ah Ah Ah Ah, nice joke really. Seriously now show the real car. Ah? Isn't a joke? (i was just wondering about the designer and project manager faces when will see the world wide comment and all the "how can they think to produce an uglier x6 and sell it for 3/4 rolls price???" stories. Fantastic!)
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Looks like a swiss roll
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It's always nice with new ideas. The key word is "new." Lagonda Concept is a mash-up of some old ideas. The top half is a SAAB concept. The bottom half is a BMW concept. The front is a Chrysler concept. And I suppose the headlights derive from some other concept of a concept. The backend needs some work, or they just forgot. The interior on the other hand - very space age, very nice. Dare I say a bit French?
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This has ruined my day. I am going back to bed. If this is the future, I might as well never wake up ever again.
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Bumpers. The thing I do like about concept cars in general is the lack of reality. Concepts do not have bumpers. You bump into reality and you must buy a new real car.
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To be honest, I think its better looking then a Rolls Royce (the new ones). Maybe this shape will mature and be fantastic in the future. Its like the old Lagonda, people still think it looks terrible. I used to think the same but one day I saw it in the flesh and I actually quite liked it. Even the big LED digital dashboard was quite cool.
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I took a second look, just in case. Oh God, why did I do it? Now I'm going to have to pass out all over again. Ugly, ugly, ugly, ug...
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God I wish this car was good. It would be so cool to have a luxury Aston, but this is just...ugh. Nothing is good. Nothing. The back is all wrong and the grill is far to large. Don't make it Aston. The Lagonda is already listed by many as one of the fifty worst cars of all time. Don't make it appear twice on that list. Just don't
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could be everything, but not an aston martin. seriously. WHATTHEF*CKINGHELLWERETHEYTHINKIN'!!!!!!!!!!!
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Yes - you're right - it's not an Aston...
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This car just looks like an Infiniti 4x4 but with a bigger bum and an Aston Martin logo!
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aaaa It's hurting my eyes!!!Well done Aston!
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For every action there is an equal and opposite reaction, previously I believed the beautiful Aston range was counterpointed by the revolting BMW one, but it looks like this... ..thing, is in fact the equal and opposite reaction to Aston's Beauty. Good god its a fugly car.
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Keep in mind, this isn't an "Aston Martin." It's a Lagonda. Aston has made it clear that their cars are sporty, and this isn't one of them, hence the revival of the Lagonda brand.
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clearly there´s someone at Aston Martin who´s intent on sinking this glorious, historic marque...Chris Bangle hasn´t moved there has he?
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Oh for god's sake what the f***. Come on Aston Martin. What for does the world need a fake X6. The X6 is already dreadful enough.
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This must have been one of those things that Ford still had in mind while they still owned Aston... Seriously!
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no one is going to buy a car at that price .the car is like a audi q7 too big .i dont mind the v12 .aston stick to stick to something your good at doing like making db9s and vantages not suvs .
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Everyone in the worldwide car design community has a responsibility to society as a whole. The designers of this car have done for the reputation and high regard of automotive stylists what Josef Fritzl has done for the reputation of fathers. It does not matter if it is well built, fast or powerful. It is a car design without any provenance, relevance or beauty. The slight similarity to elements of the 1993 Vignale concept car is crudely and inappropriately handled. Ulrich Bez should know that the motor industry needs public support at the moment. This will squander any sympathy that Aston Martin might deserve or expect. He should not necessarily resign this time but he should rush to make a public apology as soon as possible. Anyone within the Aston studio who was responsible should also be subjected to their internal disciplinary procedures.
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Aston SUV? What the bloody hell?!?
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ICK!!! WHY?!!!
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http://www.seriouswheels.com/pics-1930-1939/1939-Lagonda-V12-Rapide-Side-Angle-1280x960.jpg is a Lagonda, that thing up the top is just a really, really, really ugly errr thing.
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So... Aston Martin is a brand, and Lagonda is the model's name? I'm still confused about this Aston-Lagonda relationship... But if they want to make it an Aston Martin... Well, it doesn't look like one, needs more defining features: like the front and rear facia. I mean, even Porsche can make the Cayenne look like a Porsche...
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I don't know. I'm pretty well set on no. Aston should stick with fantastic looking low slung sports coupes, capriolets and sedans. I'd rather have the Rapide over the new Lagonda. The Lagonda from the 70's and 80's is still a great looking car today. Since this Lagonda's just a concept I'm hoping it will go through much needed changes before released to the public as many concepts go through before final production model.
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Whatever happened to the days when car companies made the cars that were unique to them and not trying to fit in with what everyone else was building?
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The grill on the car as I look closer looks like it was borrowed from Chrysler's 300C.
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Error!.. Just what the world dosen't want or need right now. It looks like a Cayenne that's been through the 'Bangle Mangle'. Or a KIA even... A Lagonda should be a graceful saloon and an Aston Martin have only two doors - Why didn't AML take the opportunity to re-launch the Lagonda brand with the Rapide?
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This is probably going to sell like water on the desert to (very extremely overtly) rich folks here in Brasil where the roads are very often very bad and almost everyone with a little extra cash has some place a bit of the charts where the roads are even worse. Cayennes, Q7s, all Land Rovers and et cetera have a permanent market here. C'mon, what other explanation would be for the designing of something like an off-roaderish version of the VW Fox and the Renaul/Dacia Sandero?
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If Aston are looking for a partner company for this, it might as well be Ssang Yong. In the style of Jeremy Clarkson: ASTON! That's not gone well.
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I feel ill......NOOOOOOOOO
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Well it is definatly a marmite car. parts of it are okay to look at, the front end is livable with, but for gods sake take that arse end and get re do from the beginning, Puegout styled lights, a Renault Megane stytle boot and a Lambo styled rear window......definatly NOT on my christmas wish list
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Interesting... glad to see Aston have decided to revive the Lagonda brand. But starting it off with a 4x4 crossover is not a good idea.
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Whoever linked this, this, this THING to the classic name of Lagonda needs a good talking to (and a retirement less lucrative than an RBS director). It's horrible by KIA or Lincoln standards, let alone a great marque like Lagonda - Sad that the kids here mainly only remember the 70s wedge, but at least that was bold and new, rather than a ghastly 'crossover' SUV....
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I think Aston may have taken a turn, either for the worst or the best, we will have to wait and see but they haven't done well with looks. . .
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I've been reading down almost all the comments and I can summarize in a sentence: Its an abomination to Aston Martin... There... Whatever happens Aston Martin is not suppose to lose its brand identity...
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Open Car Bar
Bauer_Boy commented on this article
04 March 2009
im sorry, but as much as i love aston, that is a really ugly car.
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