The European invasion of Japan has begun. This is the Audi A1 concept, set to be revealed at the Tokyo Auto Show and take the premium small car fight to the Mini Cooper.
Actually, Audi isn't calling it the A1 concept, but rather the Metroproject Quattro. It's a three-door, four-seater plug-in hybrid that could reach production some time in 2009 to slot below the A3 in Audi's line-up.
You weren't meant to see this until next week but - rather like the Nissan GT-R - some photos mysteriously found their way onto the web, so Audi kindly decided to reveal all the details to us.
The A1 concept (we're going to stick with that name - Metroproject Quattro sounds like a cheesy Amsterdam rave bar) is powered by a 1.4-litre TFSI petrol engine, which sends 150bhp through the front wheels. There's also a 41bhp electric motor positioned over the rear axle - which, in a rather cool touch, is visible through the rear hatch - driving the rear wheels.
This means that, when the two motors are working simultaneously, the A1 becomes four-wheel drive, but under low loads it can run on either motor independently: the lithium-ion batteries give the A1 a range of some 60 miles in pure electric mode.
Audi quotes emissions of 112g/km of CO for the A1 concept, while fuel economy stands at 58mpg: not bad for a car that'll hit 62mph in under eight seconds.
Predictably, the A1 concept is more restrained in appearance than the Mini Cooper it'll be aiming to steal buyers away from. That said, there are still some neat touches: those wrap-over aluminium arches give an almost Fiat 500-esque curve to the coupe's glasshouse, while the front end is dominated by that huge, trapezoidal front grille.
Overall, though, it's a fairly conservative design - especially for a concept - which shouldn't differ too much from the future production version.
The cabin is functional, without many of the retro touches of other premium small cars. The A1's big trick is the iPhone-inspired Audi Mobile Device, a handheld unit that plugs into a slot on the centre console.
It controls the A1's sat nav, audio and video systems, as well as functioning at the console for various vehicle systems. Suffice to say you really, really, don't want to get this phone nicked out your bag.
We'll get a closer look at the A1 concept in Tokyo next week, where we'll be dreaming of an RS1. No idea how it'd work, but we want one.
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Actionman commented on this article
at 11:44 am on 24 July 2009
Is it me or does this car remind you of the fiat500?
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TheDuncan commented on this article
at 08:15 pm on 20 June 2010
I red a lot of negative things about this car.But after a quick research I found out that it is a very good car.Energie lable is A.It produce 122 hp.It got a turbo!.I am quit sure you can pump out more hp out of that 1.4 FTSI.I dare to say about 160 hp with very little adjustments.Offcourse probably the engine will brake down sooner :-).It weights about 1000Kg.It makes a beautifull sound for it,s category.Afterall it is a Audi.I never hear something bad about these cars.They are durable.Ok the concept model is 1000 times better than the car itself.But it's acceptable.Between 1 and 10 , I give the price a 7.If you take the ambition S-line.What bothers me the most is the fact that he only got 122hp.
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TheDuncan commented on this article
at 08:16 pm on 20 June 2010
That is so.....so.....unexpected.But one more positive thing,the car is made for people who are aware of the globle polution problems, modern economic situations and want to have something to be also classy in it.Lets be honest I dont want to step out a fiat or subaru impreza in a tocsido.After all appearing at a party with a seat or golf.It's like your parents brought you to the party .But if you appear in a audi (doesn't matter which one) it looks like you have been driven by your own damn driver.....class baby class. Lets be honest.If this car had a 2.0L in it with 280 hp nobody would have care about his look.I like it I am 35 years old and I like hatchback cars but not willing to hang myself with big bills every month just to proof my nuts are real.This car is acceptable!!!!!!!.
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TheDuncan commented on this article
at 08:20 pm on 20 June 2010
Can't wait to see the Stig or Stick blast it out on the track.
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