Just when Cadillac looked like it was getting a handle on Europe, it goes and announces the Escalade will be flattening large swathes of the Continent.
Taking pride of place on Caddy's Geneva show stand is the new Escalade, which looks pretty similar to the previous one to us.
Powering this footballers' favourite SUV is a new 6.2-litre V8, which cranks out 409bhp and 430lb ft of torque.
A six-speed gearbox, four-wheel drive and traction control with 'rollover mitigation technology' are all standard.
The Escalade begins its assault on European buyers in September with an expected price of £55,000.