But whereas some concept cars are often an excuse for a flouncy designer to fling his pen around in a self-indulgent frenzy before a Velcro-shoed marketing spod dilutes his vision like a gallon of water might thin a vodka shot, the DS is different.
Yup, it’s almost identical to the concept, minus the impractical leather roof and dash lining and watch bracelet-style seat facings. So the contrasting ‘floating’ roof remains, as do the chunky wheels, all the bodywork including the shark-fin B pillar, the LED light strips and most of the sparkly interior.
The car goes on sale in spring next year and will sit alongside the new C3 as a sort of posher, more expensive sibling. You’ll be able to spec the roof, wing mirrors and interior bits and bobs in all sorts of colours, making it as customisable as a Mini – though you’ll pay less for the Citroen.
We’ll see the car with our very own eyes at the Frankfurt show in September.