TG’s Configurator Challenge

Can you double the price of a car on options alone? More importantly, can you beat our best efforts?

Posted by: Sam Philip, 13 July 2010

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TG's Configurator Challenge

If you've got yourself a copy of the new issue of TopGear magazine, you'll know we have devised a new game with online car configurators. It is a good game.

The challenge is to make the most expensive car possible: not as an overall price tag, but as a percentage of its starting price. In other words, can you double a car's original price on options alone?

Our best effort? A mark-up of 102 per cent on the Mini One, including a spectacular - and unnecessary - set of 17-inch alloys at £1,605. But we reckon you can do better. Below are five of our best efforts, with links to the configurators, but there are more out there. Many more.

The only rule is that once you've chosen your start car, you can't change the engine: no claiming you've specced a BMW 318i over £50,000 when you've actually changed it into an M3.

Use the comment-devices below to show us your finest work, and be warned: successful speccing is a more complex science than it might first appear to be. Happy configuratorising!

Mini One: 102 per cent mark-up
Start price: £12,620
End price: £25,550
Mini's configurator

Audi A1 1.6D: 94 per cent mark-up
Start price: £13,545
End price: £26,295
Audi's configurator

Mercedes A160: 89 per cent mark-up
Start price: £14,090
End price: £26,600
Merc's configurator

BMW 116i: 83 per cent mark-up
Start price: £17,610
End price: £32,145
BMW's configurator 

Fiat 500 1.2: 70 per cent mark-up
Start price: 9,265
End price: £15,725
Fiat's configurator

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What do you think?

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How about this then? I've chosen the Audi A8 4.2TDi. Starting price was somewhere around the £65,390 mark. After an "Audi Special" paint colour, half of Dixon's poured into it, and a lot of wood nailed to the inside, the final price of my A8 is ... £136,220. Phwoar.

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BMW 523i SE:99 percent mark up Start price:£31,360 End Price:£62,290

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Quite disappointed, only managed to get a Cayman from £37,194 to £72,527, thought I would be able to get it to be way more than that. Will try with another Porsche model as they have to be the worst/best?

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Porsche Boxster: Start price 34659, End price 70622, Options 35963

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easy one ;): Mercedes Benz S350 BlueTec starting price in Euro: 76.279,00 got it to 134.303,40 Euro :) haha great game ;)

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