The Ferrari marketing machine is spewing out 458 Italia titbits on a daily basis at the moment. The latest is this video of some bloke called Michael Schumacher talking to us about the car.
Best to ignore the corporate droidspeak – and pretend you never saw his sabretooth necklace or whatever it is – and look behind Schuey to the big screen showing footage of the car.
We know it looks cool, and most of you seem to agree, but the low-down angles and drive-pasts make it look even meaner.
No doubt we’ll hear more from the Maranello chaps soon, so follow us on Twitter for updates.
What do you think Ferrari will give us next? An on-board lap of Fiorano, perhaps? We’d like that…