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17 March 2010 - 14:00
Maranello’s new ride
Despite the fact that the money is haemorrhaging from the Arab Emirates faster than the oil it's built on, Ferrari is about to open its very own theme park in Abu Dhabi.
Two years in the making, Ferrari World will be a gigantic, tasteless altar to greed and consumption, a shrine to everything that's a bit sickly about having too much money and nowhere sensible to spend it.
Ferrari World is the largest indoor theme park on Planet Earth, with a 60 x 40m prancing horse on the roof, just in case you actually are navigating your way here from deep space.
Among the 20 rides on offer inside will be an F1 experience that claims to hit speeds of 125mph and provide punters with the opportunity to feel the same sort of G-Forces that a driver endures at race speeds. This we like. On paper.
Less convincing is the F430-based rollercoaster in which cars that look a tiny little bit like F430s will go head-to-head in a race that obviously isn't really a race.
There will also be six restaurants on site, all of them selling different types of Italian cuisine. Restaurants and rollercoasters. That classic combination.
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Do you know what ? I'd rather ride a real F430. Can't quite work out why.....
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It'll take up so much space, but in the end all the rides will all be the same and the spaghetti will taste like cabbage.
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that would be fun!!
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How much dilution can an exclusive brand like Ferrari take?? At some point in time, every person on this planet will have some Ferrari byproduct. So much for exclusivity. Potential Ferrari car buyers will look elsewhere. Ferrari wil be sorry as hell when that happens, and it's going to happen if they continue this way... Ferrari, spend your precious energy making super cars, not rubbish!
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This is such a ridiculous idea. Ferrari hardly needs to strengthen their brand-name and even if they did, a theme-park seems quite silly to me. Agree with MasiMan completely... I would even say my respect for Ferrari has gone down a notch. But if I ever happen to stop by Abu Dhabi, would I still go to the themepark and buy my own set of Ferrari-stamped carbon-fiber kitchen utensils? Yes, yes I probably would.. =).
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A Mustang theme park would be better... or maybe an Aston theme park!
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But has the Stig driven it??
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Sickfish: I concur. That merchandise shop that opened up in London for example might be the most tasteless shop in Britain, but if I ever happened to walk past it, i'd definitely be in there having a look around. :)
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Why wouldn't they make the 'coaster cars 458's instead of F430's?
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Will this place actually turn a profit for Ferrari? I can't imagine that it can make money long term. How much is it to get in?
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why on earth did they put it in india? who is going to fly 17 hours to a ton of money to ride in a fake ferrari. it is a very cool idea but the location is crappy and who would actually come because it's not like you could just drive to india to go to a theme park for the day
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@ferrariguy, really India ? Abu Dhabi is the capital of the Arab Emirates. They spend cash like there's no tomorrow over there.
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Ill just rent a real F430 and hit more than 125 mph
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Ill just rent a real F430 and hit more than 125 mph
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Yeah, Yeah very well... But a four seater F430 is just a NO! Why not make something realistic.
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Doesn't sound good to me, i would rather the cars be real cars and have a race on terrafirma. We could sit in the front, with the driver being a real racing driver. That would be a better idea.
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gee, didnt realize that Abu Dhabi had moved to India....this commenter must be another of Obama's minions who has no cluse....about anything...oh heavy sigh
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I'm surprised by everyone's comments on this beautiful park. It's not about destroying a brand. This park is about making an exclusive brand which most people never get to experience and allowing them the opportunity to get behind the wheel of one of the most prestigious cars in the world. All countries have theme parks, and I find it disturbing that when the UAE decides to build one a fraction of the size of one of the many in the US that it's considered tasteless and a shrine to the sickly overspending. The UAE wants to be known for tourism, and this is a giant step forward for them. This project is gigantic, maintains the beautiful aesthetics and soul of a Ferrari and will captivate it's guests with over 22 themed attractions exploring all aspects of what is a Ferrari. Check out http://www.ferrariworldabudhabi.com/ for the real information. Keep an open mind, and be ready to be blown away.
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I agree with you SecretFerrari, I don't understand why people take so negatively to this new park, is it just because it is in abu dhabi? Furthermore, it is built right next to the abu dhabi GP track which means that you could pop down after or before the races and have some fun (especially with your kids). As for the park "ruining ferraris' premium/exclusive image", that is ridiculous because half the spectators in the grandstand will be wearing ferrari hats/t-shirts. It doesn't mean they all own ferraris does it? ferrari is more than just a supercar maker, they have an f1 team too which people support. Dismount from your high horses :P
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Is Enzo turning in his grave? Of course he isn't, he approves of Ferrari having enough money to go racing. It makes me wince though.
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OMDG, how on earth can somebody say that India is where this park is built on ??? geography lessons should be revised really hard huh ... anyway, the park seems to be silly a bit but I guess it will be a hell of a money source to Ferrari, but personally, mi scuzi Ferrari, sorry Abu dabi, willkommen mich Deutschland !! Ich fahre in der Autobahn baby ... limitless speed ! bona fide Super Cars ! =)
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Of course on the bottom of the rides it says MADE IN DHABI
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shouldnt they have made it the 458 italia?
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what would an alfa romeo theme park be like
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AshHorne commented on this article
17 March 2010
You know what would be awesome? If they networked about 12 'OutRun 2' arcade machines so that up to 12 people can compete in a big race on OutRun. It is, after all, a "Ferrari Official Licenced Product", as my PS3 version keeps reminding me every time I boot it up...
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