07 April 2009 - 16:00
The Prancing Gifthorse
James May doesn't really agree with this sort of thing, but Ferrari have opened their first British store on London’s Regent Street, one of 25 shops worldwide.
Selling everything but real cars, it is proof - if ever it was needed - that the Italians have an insatiable ability for branding absolutely anything with the Prancing Horse logo.
Scuderia enthusiasts can browse through Ferrari’s colossal range of products, that starts around the humble key fob and standard fare baseball cap, working all the way up to branded leather jackets and handcrafted carbon fibre humidors.
Taking pride of place in the shop’s window is a replica F2005 Formula One car, and if your pockets are deep enough, then even that’s up for sale.
Cutting the inaugural ribbon on May 6th will be Ferrari F1 driver Kimi Räikkönen – who’s probably just hoping that some marketing-type will come up with Ferrari ice cream by then – the Wednesday before the Spanish Grand Prix.
We expect he’ll be out in one of the capitol city’s, erm, gentleman’s clubs that evening, so make sure your membership to a Stringfellow establishment is up-to-date.
If you want to get a feel for the store, get over to Ferrari’s all–new website, where you can take a virtual tour.
Be warned though, if you’re a sucker for Ferrari’s branded charms, this will get you on a London-bound train before the shop shuts tonight.
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*Takes Tour* - This shop's much bigger than I thought! But I'm not sure I approve either. Ferrari is very much becoming Disney. Except with wheels on.
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Yes, cannot wait. There are alrealy Ferrari shops all over the world. I've been in the one in Milan and it rocks, if it is a little expensive...
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a gift shop! whatever next, a ferrari bike shop??!
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^ I think that would be a Ducati dealer.
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good one mikeado
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You know it's gone out of hand when there's a Ferrari shop selling everything BUT Ferraris. That said, when I went to Tunisia I saw some Porsche Design stuff on sale in the Duty Free. Couldn't help myself, because whilst i always mock merchandise branding, i've always been curious to know if their stuff is actually any good or not. And funnily enough, the Porsche shaver is actually pretty good. But then it's German. Go figure.
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Never has so much tat been gathered in so small a place to be bought by so many gullible fools.
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Ferrari better just stop. This doesnt work, but as soon as they prove that they deserve a gift shop, then we will talk. "Gift shop?" more like "Waste of money shop". You have to be rich to buy COASTERS in that store
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Mmmm... looks like a carbon copy of the one i visited in Milan a few years back .. F1 pistons for many 1000's of euros. A fool and his money are eaily parted. lol
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we have one in san fran.... looks exactly the same, BUT DOES THE CAR ACTUALLY RUN, OR IS IT A MODEL??????
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What shop can we open in London to help people through the credit crunch? Oh I know a ferrari gift shop! Genius!
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Ooh lovely. I remember seeing a Ferrari shop in Singapore airport lol... But this all of the branded car objects, stuff with the car brand on them. I saw in the paper a horrible plain bright cotton pink Tshirt with "Lamborghini" written on it. It was like 60 quid. Not overpriced at all....
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^ That reminds me of the news section of one TG episode. Put a BMW badge on a plate of sick; £17.38. Put a Saab badge on a bit of plastic covered in Santa's pubes; £38. Aah, branding.
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Here in The Hague there's a... damn, what's the word? Well, you know, the kind of 25mph fourwheeled moped disabled people drive around in. It's very, very red and bears the horsey logo on the bonnet. Which isn't a bonnet because the engine is in the back, but you know what I mean. I think it's really nice, that.
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Mikeado commented on this article
07 April 2009
I think the entire "Ferrari Owners Club" just had a nerdgasm. How much for the F2005 (though I'm sure it doesn't work)?
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