This car started life as a Fiat 500L. After it was driven off the Fiat production line, it was then driven through a Vans store, in preparation for a debut at the Vans US Open of Surfing last weekend. This event took place at Huntington Beach, which is in California.
Fiat reveals 500L Vans concept
Yes, this just happened. But is this the weirdest car company tie-in ever?
If you are a consumer of Vans footwear, you will notice many Vans footwear-inspired details around this 500L. Many logos. A ‘waffle sole' pattern on the pedals. Some ‘checkerboard' patterning on the roof.
There is also a two-tone paint scheme, 18in matt black wheels and a roof rack with a double decker surfboard carrier. Because surfing.
We have literally no words left to describe this Fiat 500L, so will simply pose this question: is this the weirdest car company tie in? We've corralled together some of the worst offenders here. Take a deep breath, and then wade in below...