I reckon this new Focus is more impressive to look at than the new Fiesta was when it was released two years ago. Guess how many people agree with me on that one? Zero. None. Zip.
Seems people love the Fiesta's styling more than me, and love this new Focus's looks a bit less. But I'm sticking to it anyway - this is a very neat, low, sleek-looking car in five-door form which makes a Golf look about as interesting as gravel.
And the new Focus wagon debuts at this show too - again, a smooth, simple, good-looking estate that is very obviously mini-Mondeo in theme and none the worse for it.
This new Focus is a global car and its platform will form the basis for 10 separate models, including an upcoming three-door performance version for Europe and America. Despite numerous appearances in movies and video games, it will be the first time the Yanks have had a hot Focus and a small ripple of applause broke out at the technical presentation as a result.
Demand for a proper showing of the car early has been driven by the American market, too - we won't see this car for another year. But when it comes, expect it to go straight to the top of the class. Anything less won't be good enough for Ford.