.jpg?p=120209_04:29)
.jpg?p=120209_04:31)
.jpg?p=120209_04:54)
.jpg?p=120209_04:35)
.jpg?p=111221_03:51)
If the best way to generate column inches about your latest product is to brag about how expensive it is, alarm bells should be ringing.
Just launched in Korea and mercifully unlikely to make it to the UK, this is the long-wheelbase Hyundai Equus, a luxury barge that hopes to challenge the likes of the BMW 7-Series and Mercedes S-Class. And one that our cabbage-chomping chums are very keen to tell us will cost a horrifying £70,000. Up to £80,000, they gleefully announce, if you order all the toys.
The Equus has a 395bhp, 5.0-litre V8 to haul its vast bulk around and features a world first: a powered footrest. Super.
They've also made a bullet-proof version and given the Korean president three. Just in case.
If you feel the urge to cough up the sort of money that would get you a W12 Audi A8 on a car you will have to get specially imported and that is going to depreciate faster than Roman Polanski's Oscar opportunities, order the armour, because we'll definitely have a shot at you.
Open Car Bar
What do you think?
Want to comment on this?
PetrolheadViper commented on this article
at 11:20 am on 02 October 2009
Because Hyundai are well known for doing luxury cars arent they.
Link to this comment
Report this comment
You are about to report a comment for breaking our Code of Conduct.
Please note, we will not remove a post just because you disagree with what is being said.
This form can only be used for reporting a comment. If you want to contact us please go to our contact us page.
AlKim commented on this article
at 12:57 pm on 02 October 2009
Ambitious but rubbish.
Link to this comment
Report this comment
You are about to report a comment for breaking our Code of Conduct.
Please note, we will not remove a post just because you disagree with what is being said.
This form can only be used for reporting a comment. If you want to contact us please go to our contact us page.
Da_Vincentius commented on this article
at 02:13 pm on 02 October 2009
If you buy one you are an idiot, but you will have a verry rare car (the only one in the country :P ).
Link to this comment
Report this comment
You are about to report a comment for breaking our Code of Conduct.
Please note, we will not remove a post just because you disagree with what is being said.
This form can only be used for reporting a comment. If you want to contact us please go to our contact us page.
LeBonkers commented on this article
at 02:23 pm on 02 October 2009
now why wouldn't you buy the 7-series? Or the S-class? Because its too expensive? What about this then?
Link to this comment
Report this comment
You are about to report a comment for breaking our Code of Conduct.
Please note, we will not remove a post just because you disagree with what is being said.
This form can only be used for reporting a comment. If you want to contact us please go to our contact us page.
AshHorne commented on this article
at 02:41 pm on 02 October 2009
It depends on the luxury. The only reason why you MIGHT buy this car over an S-class or a 7-series is because it's somehow better in terms of interior or goodies than the german rivals. This being a Hyundai i really doubt it though. In fact i'll bet the dashboard is still going to be made of cheap plastic.
Link to this comment
Report this comment
You are about to report a comment for breaking our Code of Conduct.
Please note, we will not remove a post just because you disagree with what is being said.
This form can only be used for reporting a comment. If you want to contact us please go to our contact us page.