What you're looking at is the next Hyundai i30, revealed ahead of its Frankfurt motor show world premiere.
That is of course, if you're looking at the picture directly above and not the image of a man at the top. That is a ‘Jeremy Clarkson'.
No, this is the company's second stab at executing its ‘fluidic sculpture' design theme, the first being the ix-onic concept revealed at the 2009 Geneva motor show. According to Hyundai's chief designer Thomas Bürkle, the ambition was to create a car "which looks athletic while exuding a sense of constant motion, even when stationary", and a car that allies itself closely to the new i40.
"We want people to recognise the Hyundai design on those two models", Mr Bürkle added. And that rather splendid body was designed and engineered at the company's technical centre in Rüsselsheim, Germany.
No word on engines as yet but the i30's mechanical undergarments are based on the Kia c-apostrophe-dee, a car Top Gear is intimately knowledgeable about. And we like our little Cee'd.
We'll bring you more as it drops, but for now, why not nibble on the digital cracker Hyundai has given us, and tell us what it tastes like. Ritz, or generic own brand?