18 February 2009

Essence of the time?

Infiniti teases its Geneva-bound concept. We’re guessing it’s not a small, frugal city car…

Infiniti Essence

Infiniti is heading to the Geneva show next month with a all-new concept that looks like… well, we have no idea what it looks like.

The only hint that Infiniti has given about the Essence concept (for that is what it is called) is a cryptic teaser picture – showing, we think, a steeply-raked C-pillar, but in fairness it could just be a posh ashtray – and the assertion that the Essence will be ‘an inspiring exploration into the brand’s future’.

Which translates as ‘we might actually build this’. Best guesses are that the Essence will preview a big two-door coupe – perhaps BMW 6-Series size – which could enter production as Infiniti’s flagship performance model. Well, it’d fit pretty well with Infiniti’s happy knack of managing to be socially inappropriate whether they mean to or not.

However, there is one more subtle hint. Infiniti tells us that the concept will represent ‘the essence of its brand’. So here’s the question: if you were to distill Infiniti down to its very core, what sort of car would you end up with?

Suggestions below, please – and all shall be revealed in Geneva.

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