Admittedly, this isn't the greatest video. Not for petrolheads anyway. But it is a decent way to view the new Jaguar XKR-S in all its 542bhp bright blue glory.
You'll see that, shorn of its static press picture chains, the new Jag is a rather delightful looking monument; a fine addition to the legends of joyously corrective steering input.
You'll have to pay attention to get even a whiff of the 501b ft of torque persuading the rear tyres into action (damn you, pretentious soundtrack!), but listen carefully at 1m 33s and, well, it's good.
Over the XKR, it's got a new version of the adaptive dynamics suspension, a new active sports exhaust, a new spoiler, bigger brakes and will hit 62mph from zero in just 4.2 seconds.
Here are some new pictures, and the video is below. Make merry.