As far as statements go, this is a strong one. Kia's unnamed-as-yet concept has V8 power, rear-wheel drive and extremely fighty styling. Rather like the BMW M5.
That's not to say that the Koreans are going toe-to-toe with the M5 just yet. This is an ideas concept (albeit a bold one) due to be unveiled at this year's Frankfurt show and built to give us hints on the future of Kia's design language.
There's no doubt that Kia has stepped up their styling game over the last couple of years, especially as the new Picanto is making a rather large statement in the small car sector.
But do you think the manufacturer's ready to pick a fight with the German super saloons?