This is the brand-new-but-not-really-new BMW M3 Matte Edition. The brand-new part, as you've guessed, is the suffix.
A special edition for the Chinese market, the Matte Edition follows on from last year's Tiger Edition (another paint-special), and comes in a choice of two paintjobs: gunmetal grey or black finished in, of course, matte.
The M3 also gets a carbon-fibre dash, red stitching on its black leather seats, lightweight 19in alloys, red brake calipers, and black air intakes and exhaust tips.
That's it. Power comes courtesy of the same high-revving 4.0-litre V8, while oversteer comes courtesy of your talent and the M3's righteous ability...