11 June 2009 - 10:30
The MJCWWC50
It’s Mini’s Golden Jubilee this year (it’s not just Queens that have them), which seems like a good excuse to launch a flurry of special editions.
You know the drill: splash some new paint on a few cars, slap on some stickers, give them a ridiculous name and watch the punters roll up.
So far we’ve had a resurrection of the ‘Mayfair’ name and a spuriously-named ‘Camden’ model, and now it’s time for the JCW to get some marketing treatment.
Presumably Mini couldn’t remember any other London boroughs, so had to go with something else. Take a deep breath then, and get your tongue around this: the MINI John Cooper Works World Championship 50, or ‘MJCWWC50’ if you’re looking for something slightly more unpronounceable.
This one’s job is to celebrate John Cooper’s 1959 F1 title (with Jack Brabham in a Cooper Climax), which had absolutely sod-all to do with Mini. But Cooper went on to run Mini’s motorsport operations in the sixties when it won three Monte Carlo rallies, the first of which came in ’64 – five years after the Mini was launched.
But we’ll forgive the historical oversights and the cynical marketing guff just because it looks so cool. That paint is Connaught Green like Cooper’s F1 cars, those stripes are Pepper White, the wheels are Jet Black and the car gets almost every available option fitted as standard. The engine is the same 211bhp turbo as in the regular JCW and only 250 will be made.
No word on prices yet, but with all those options, don’t expect it to be cheap.
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If it comes in black for under 20k, where do I sign?
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congratulations for mini, and i love that styled mini, aggresive little fighter. good work mini! xD
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i would prefer it in black.
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y'know... this isn't the only special that mini have come up with... google the Mini Rolls Royce edition... or better yet go to auto express as they have pics of it!
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the prices are out now, check out the website, the cars look wicked, but mini's are always well overpriced for what they are. i went on the website mini configuration thingy, and got one of them up to 30.000!!!!!! stupid but heres the link http://www.mini.co.uk/html/about_us/mini_news/hot_news/hot_news_72.html?s3_route=promobox
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another stupid fwd hatchback, wats so good about fwds ?? they understeer like hell and spoil weight distribution. u no ive seen fwds with 280hp like the honda accord and the nissan altima, imagine how theyd look like if they went through the hammerhead !!
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Looks pretty ok. Try saying MJCWWC50 10 times with a mouthful of Rice Krispies... MJCWWC50MJCWWC50MJCWWC50MJCWWC50MJCWWC50...
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the color is horrible
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Nice 'n' mean. But I'd like to see a new new new Mini that's a lot more like the BMC Mini, perhaps Aygo-sized, so that it's more of a car for the people like the original was and not a pricey retro throwback like the BMW. I'm sure it drives well, though.
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i like what they have done to this even though its those germans who proberly designed it. it kinda a reminds me of a bulldog.
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i like what they have done to this even though its those germans who proberly designed it. it kinda a reminds me of a bulldog.
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black would look much better
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The colour is horrible
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AlKim commented on this article
11 June 2009
That thing should get a nickname in no time. Like the HMMWV, or Humvee as normal people call it.
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