As marketing ploys go, it certainly beats watching footage of an incensed Elk charging through the street with a laptop stuck to its antlers.
This Norwegian company has decided to trumpet its rather speedy 4G internet connection by cleverly inserting a metaphor into the below video. During the video, a Mitsubishi Evo happens, with mud and tyre-spin and everything.
See what they did? We applaud the not-at-all subtle bright red metaphor, but are now left wondering if a comedy Elk at full chat with a laptop on its antlers would have been better.
Remember when Hammond and May became cabbies for the day?