Lotus has officially steamrollered into the Paris motor show with five models and a bag full o' bravado.
Count 'em: the Esprit, Eterne, Elise, Elan (pictured above) and Elite have hit the stands and its a massive show of arms from a company famous for little sports cars, some James Bond and (more recently) Being on Fire.
See official pics of the new Lotus models
Lotus CEO Dany Bahar now wants to position the Norfolk-based company further up the automotive tree, putting it straight in the firing line of Aston Martin, Ferrari and Porsche. No easy task.
So the collected firepower on display had better be good. And, well, it rather is.
We've got an exclusive inside scoop on this hot new metal in next month's TopGear magazine, but here's a quick scan...
Plans this big needs Big Brains, and Bahar has assembled some of the motor industry's biggest: Donato Coco (former Ferrari man), Stephan Pathenschneider (former AMG production boss) Claudio Berro (former Ferrari F1 team manager) are among the inner sanctum, while ex-GM car man Bob Lutz and Frank Tuch, head of quality for the VW group, sit on a part-time advisory panel.
So, Big Plans, lots of cars and a lot to chew on. Check out the full spec in next month's mag, but for now, dya' reckon Lotus can do it? And what are you most looking forward to?
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SMProx commented on this article
at 05:04 pm on 30 September 2010
WEll, This is good, i guess, for the super car industry...More competition ultimately would lead to more development!! Im looking forward to how lotus tackles the big guns!!
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one-77rules commented on this article
at 05:16 pm on 30 September 2010
looks like a lambo
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Prajit commented on this article
at 05:17 pm on 30 September 2010
Wow! lotus, these are great. ive been waiting to see the new elise!
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XakaB commented on this article
at 05:31 pm on 30 September 2010
OMG OMG this is just amazing 5 models and each one already have the output power nº already launched!!!!!! I'm looking forward to the Elite and Esprit because they will be against some serious money.... Kudos to lotus and to Bahar he definitely knows what he's doing plus that awesome team really shows they are capable to make that. Plus thats where the real money and prestige is so they won't be known as a crummy(even tough their not) little fizzy cars against the other hyper glorified brands.... Once againg Kudos Lotus for making supercar world a little bit more colorful
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The_GTS commented on this article
at 05:43 pm on 30 September 2010
Is it me or does the new face (especially on the Elite) look like a more sleek version of the one on the new Ford Focus? Looks very nice now, but with the Focus being very mass produced, are the looks going to become too normal too quickly?
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