Lotus has officially steamrollered into the Paris motor show with five models and a bag full o' bravado.
Count 'em: the Esprit, Eterne, Elise, Elan (pictured above) and Elite have hit the stands and its a massive show of arms from a company famous for little sports cars, some James Bond and (more recently) Being on Fire.
See official pics of the new Lotus models
Lotus CEO Dany Bahar now wants to position the Norfolk-based company further up the automotive tree, putting it straight in the firing line of Aston Martin, Ferrari and Porsche. No easy task.
So the collected firepower on display had better be good. And, well, it rather is.
We've got an exclusive inside scoop on this hot new metal in next month's TopGear magazine, but here's a quick scan...
Plans this big needs Big Brains, and Bahar has assembled some of the motor industry's biggest: Donato Coco (former Ferrari man), Stephan Pathenschneider (former AMG production boss) Claudio Berro (former Ferrari F1 team manager) are among the inner sanctum, while ex-GM car man Bob Lutz and Frank Tuch, head of quality for the VW group, sit on a part-time advisory panel.
So, Big Plans, lots of cars and a lot to chew on. Check out the full spec in next month's mag, but for now, dya' reckon Lotus can do it? And what are you most looking forward to?