Pretty, isn't it? Mainly because it doesn't really look like a Peugeot, which means it isn't trying to be deliberately controversial or sport a large, gormless plastic grin.
Instead we've got a sharp looking petrol-hybrid (Peugeot calls it HYbrid4 technology), mating an electric motor in the back and turbo'd 1.6-litre up front to give a combined 313bhp (95bhp from the electric kit and 218 from the petrol).
It'll run in electric-only mode so you can frighten the crap out of unsuspecting pedestrians, and Peugeot reckons it'll deliver 57.7mpg on the combined cycle and 119g/km of CO2.
Inside, there's a three-seat layout with a single passenger seat placed behind the front pair, while a futuristic crystal-tube display wrestles with old school touches like wood and leather detailing.
The hybrid all-wheel-drive system will debut next year on the 3008 crossover model, but it looks unlikely the SR1 will make production - a ‘new styling direction' is all, we're afraid.
And, talking of new direction, you might also have noticed Peugeot's redesigned ‘lion' badge on the bonnet. No? Neither did we.