Last week, Land Rover unveiled the all-new Range Rover Sport. Daniel Craig actually drove it onto the stage at the New York Motor Show. It was good.
But here's a little video that goes behind-the-scenes on the launch-film shoot in NYC that mirrors Craig's 007 alter-ego secrecy and security. How on earth does a film crew film a brand new Range Rover on New York City's streets without anyone noticing?
Well, closing down Park Avenue Tunnel and flooding it, for a start; the first time, in fact, the tunnel has ever been used for a video shoot, following permission from the Mayor's office and the NYPD. Fuhgedaboudit.
Oh, and getting the US Homeland Security to agree to use a port, and the small matter of closing down Manhattan bridge for action shots. Have a watch of TopGear.com's exclusive video below - it's also a chance to see the new Range Rover Sport in a little more moving detail...