There, say it and get it out of the way because it threatens to overshadow any work you will do today, like some form of alien tourette's.
Kia has created, quite simply, a work of hip-hoppin' majesty by presenting the rather funky Soul supermini to a backbeat of rap - and some rhymin' rodents.
Yes, there are references to other cars being like washing machines/cardboard boxes etc, which you may find a bit rich from a company which makes the Carens, Magentis, Sedona...
But we actually quite like the Soul. It has, erm, soul, and let's face it, you can't beat rapping hamsters. Word to tha' woman-wot-gave-you-life.