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Rapping hamsters.
There, say it and get it out of the way because it threatens to overshadow any work you will do today, like some form of alien tourette's.
Kia has created, quite simply, a work of hip-hoppin' majesty by presenting the rather funky Soul supermini to a backbeat of rap - and some rhymin' rodents.
Yes, there are references to other cars being like washing machines/cardboard boxes etc, which you may find a bit rich from a company which makes the Carens, Magentis, Sedona...
But we actually quite like the Soul. It has, erm, soul, and let's face it, you can't beat rapping hamsters. Word to tha' woman-wot-gave-you-life.
Vijay Pattni
Open Car Bar
What do you think?
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TimTheLanciaMan commented on this article
at 12:24 pm on 04 June 2010
i am a little bit freaked out by that. but still, good ad!
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oliroolz commented on this article
at 12:27 pm on 04 June 2010
wtf were they smoking when they thought of that!?
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abec commented on this article
at 12:54 pm on 04 June 2010
Oliroolz, I dont know what they were smoking but if it comes as standard with the soul... Im buying two.
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richardsomm commented on this article
at 12:55 pm on 04 June 2010
The buggers had a Teletubby moment. Good for them. The car looks as if it has been designed by teenagers. Good thing too!
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AshHorne commented on this article
at 01:04 pm on 04 June 2010
I like how the kia bigwigs have obviously noticed their products often being likened to 'white goods' and kitchen appliances, hence the advert trying to claim it's very much different. Is the Soul any good? I haven't read or seen a single road test about it yet. Either journalists have just avoided it because it's a Kia and therefore destined to be crap, or i've accidentally flicked past the page in a TG mag out of involuntary reflex from reading the word 'Kia'.
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