And the TopGear Award for Impact through Technology goes to... Volvo!
At a media event in Sweden over the weekend, the Swedish manufacturer chose to show off its latest technology: the new collision detection system on the S60.
You know how the tech works: sensors in the car detect obstacles in the road ahead, applying the brakes to slow or even stop the car before a big crunchy mess occurs.
A fine idea... so long as it works. Volvo's finest engineers released the unmanned S60 from its hutch at a speed of just under 30mph, sat back and...
Well, fast-forward to about 30 seconds into this clip and you'll find out. It doesn't require a firm grasp of Swedish to figure out that it doesn't go well.