Extraordinary brand strength allows the company that puts its name to some of the world's crappiest merchandise to still cut it as the most exotic, desirable and simply awesome builder of cutting edge supercars. The biggest problem is whether the burgeoning generation of rich young cretins will finally screw it up.
£173,181 - £198,856
Once again, Ferrari has pulled a super-quick, super-sexy Prancing Horse out of the hat. Get one in Titanium grey.
£201,500 - £206,615
Two of you sit in leather-sculpted splendour immediately behind a divine V12 engine. All things considered, this may be the greatest all-round Ferrari ever made.
Ferrari has succeeded in making a slightly gentler car, a more usable car, a car less likely to want to smack you in the mouth if you screw up, without diluting the Ferrari experience.
£230,000 - £235,000
An all-wheel-drive Ferrari with a fastback and fold-down rear seats. Got a problem with that? Open the bonnet and check out that V12. It's a Ferrari alright.