What is it?
At last, Peugeot looks like it has reignited the supermini magic it once possessed by the bucketload. Replacing the dreary 207 is the all-new 208, its reinvention of the supermini, a car that looks back to the 205 for design cues but also looks forward in finish, engineering and interior features. Mediocre is out, appealingly ambitious is in – with those sharply-cut lines playing a major part in the car’s allure.
Arguably Peugeot’s most important new car launch in years, the 208 is a genuine rethink rather than a fresh set of clothes over what’s gone before. It’s lighter than the chubby 207 and is more aerodynamic, both of which help deliver a big reduction in CO2 emissions. It is also, get this, both shorter and lower than the car it replaces. Despite this, it’s bigger inside. Now that really IS clever.
This is the important bit, since there have been a fair few people who remember the gorgeous fluency of the 205 and lament the dullness of the 207. And the 208 is… pretty bloomin’ good actually. It feels light, no doubt a direct result of a weight loss of well over 100kg over the 207, but with an impressive ability to soak through nasty roads with the poise of a bigger car. Peugeot’s damping seems to have had a thorough going-over on this one. It’s not fizzy though, at least not until the 200bhp GTi arrives (it’s dearer than a Fiesta ST: will it be better?). And there’s a caveat or two – even though direction changes from the tiny, sporty steering wheel are dead-shot accurate, the feedback is a bit lacking. Which means that so far, if you want the best possible handling from a small car, you’ll still be choosing a Ford Fiesta.
On the inside
The 208 is clever inside as well, and this is an area Peugeot has not previously been noted for. Key to it is a rethink of dashboard architecture: the tiny steering wheel is set low and close, dials are placed far away in a pod in front of the driver and key controls have been grouped into a touchscreen on the centre console (standard on all but base Access cars). The shape of this means it is within easy reach, while its size makes it simple to use.
It’s bigger inside than the 207, with Peugeot claiming particular advances for rear passenger and boot space. Importantly, it’s also much better quality than its predecessor, with posher materials and a more upmarket feel.
Good-value prices are matched by impressive economy figures: up to 87g/km and 83.1mpg, in fact, while no diesel emits more than 99g/km CO2. Let’s just hope all this creativity is matched by good build quality and reliability too.