50 years of Tag Carrera
Half a century ago, one of the ultimate driving watches was born. Here's its story
Posted: 28 Oct 2013
"The Rodriguez brothers were racing with Ferrari, and they were still so young they were travelling with their parents. Pedro and his brother Ricardo were two of the fastest, smartest and bravest endurance drivers of all time. To hear them talk of the Carrera made my imagination soar. Just the sound of the name itself - elegant, dynamic, easily pronounced in all languages - was charged with emotion. I thought, that's a good name for a watch."