50 years of Tag Carrera
Half a century ago, one of the ultimate driving watches was born. Here's its story
Posted: 28 Oct 2013
CARRERA - THE WATCH
Heuer knew instinctively what specification his new Carrera watch had to have: an open, legible dial, in a shockproof and waterproof case, one that could withstand the privations of the motor race that had inspired its name. But his imagination was also fired by the emerging modernism of the early Sixties, as seen in the work of Brazilian architect Oscar Niemeyer and the thrilling iconoclasm of the pop art movement. The Carrera would blend the new trends of the early Sixties with the chronographical classicism of Heuer's earlier timepieces. "I was excited by the new forms, materials and techniques just then coming into play," Heuer remembers. "We wanted to take advantage of these, while [remaining] sober, simple and motorsports driven, classic and timeless." Since its launch, there have been 10 different Carrera generations.