50 years of Tag Carrera
Half a century ago, one of the ultimate driving watches was born. Here's its story
Posted: 28 Oct 2013
THE FILM STAR - STEVE McQUEEN AND THE MONACO
Is this the single greatest brand tie-up of all time? Possibly, but when Steve McQueen chose to wear a Heuer Monaco in his 1971 film Le Mans, it was an act of serendipity rather than marketing. McQueen first met Siffert at the Sebring 12 hours in 1970, during the film's pre-production phase. Along with Derek Bell, Siffert had been hired to teach McQueen how to drive a Porsche 917, and although the prop master had already approached Jack Heuer about supplying watches for the film, Seppi happened to be wearing one of his anyway. When the film's director, Lee H. Katzin, urged McQueen to finalise his character Michael Delaney's appearance, he replied, "I want to look like Jo, because he's a real racer, a real pro."