50 years of Tag Carrera
Half a century ago, one of the ultimate driving watches was born. Here's its story
Posted: 28 Oct 2013
TAG HEUER IS BORN. THE McLAREN CONNECTION
Tag - Techniques d'Avant Garde - is a Luxembourg-based holding company, with interests in technology, aviation and finance. It bought Heuer in 1985 and set about expanding the company's product line, ambition and technological reach. It also took a share in the McLaren F1 team, formulating and triangulating one of the most enduring partnerships in the sport. Although the group subsequently sold the watch division to luxury goods giant LVMH in 1999 for about £452m, the McLaren and indeed F1 connection has flourished. After Steve McQueen, Alain Prost and Ayrton Senna remain arguably the best-known brand touchstones. In the late Nineties, Tag Heuer began reissuing some of its most iconic watches, including the Carrera, the Monaco, the Autavia, the Monza and the Silverstone. A new Carrera, celebrating McLaren's 50th anniversary, with the Calibre 1887 movement, goes on sale this month.