50 years of Tag Carrera
Half a century ago, one of the ultimate driving watches was born. Here's its story
Posted: 28 Oct 2013
As well as doing full cinematic justice to the thrill of motor racing, Ron Howard was determined to make Rush as authentic in its period detail as possible. With Heuer famously emblazoned on the mid-Seventies Ferraris driven by Clay Regazzoni and Niki Lauda, all involved decided this was a heaven-sent opportunity. Look closely and you might notice a Heuer Silverstone on Daniel Brühl's wrist (Lauda), while slightly less historically accurate is the gold Carrera worn by Chris Hemsworth (James Hunt). Original timing equipment was also loaned to the film makers. Jean Campiche, Heuer's official timekeeper for Ferrari during the Lauda era, remembers the accident at the Nürburgring. "It gave us a very good sense that his will had almost no limits," he notes with some understatement.