BMW 7-Series driven in Russia
The land of carjacking and caviar. Where better to drive the new 7? Er...
Posted: 23 Oct 2012
Tellingly, we're in Russia to drive it. This is a hot market for cars like the 7-Series, as there are more than 100,000 millionaire households here now. In parallel with China - where there will be 500,000 new millionaires by 2014 - no prizes for guessing the impact enhancing its most profitable model will have on Munich's bottom line. "The anticipated growth in the luxury segment and its resilience to economic volatility make it particularly attractive," says BMW board member and Brit Ian Robertson. In 2011, BMW sales in Russia rose by 40 per cent compared to the previous year.