Best of British
From ultimate luxury to the world’s most decorated car, join us as we celebrate the engineering majesty of the UK
Posted: 05 Jul 2012
China and the Middle East are bursting at the wallet-seams, and they're splashing their cash on British opulence. 2011 was Rolls-Royce's biggest-ever year and Bentley shifted nearly 1,800 cars in the first quarter of 2012 alone, with sales to China doubling. "Chinese customers are passionate about British history and luxury goods," says Bentley manufacturing boss Michael Straughan. "Buying into Bentley's racing heritage and the hand-crafted nature of our products is important to them."
But with history and heritage in the bag, wouldn't it be rather cheaper to build Bentleys in China not Crewe? "Our craftsmanship in wood, leather and metal have been handed down through generations and are unique to our workforce," Straughan says, "They can't be found anywhere else." Hey, the empire might be long gone, but we can stitch a bit o' cowskin like nobody's business.