Best of British
We meet the chaps at Bremont, and attempt to make a very tough watch
Posted: 28 Oct 2013
"So we had the name, and we knew what we wanted to create," says Nick. But with relatively little watchmaking industry in the UK, and with that all-important COSC certificate in mind, they'd have to start in Switzerland. So they set up their atelier in the town of Biel in 2002, but it wasn't until 2007 that they were happy enough with their creations to begin production, using movements sourced from a number of prestigious local suppliers. Over the next few years, production would gradually be shared between Biel and the UK, where the watches would be built under the supervision of hearty British craftsmen. But these were still early days.
One thing was very evident, though. These watches would be seriously tough. The brothers coined a new motto, "Tested beyond endurance", which is at the heart of the Bremont philosophy, and set about recruiting brand ambassadors - blokes who would take the early Bremonts and put them through exhaustive testing in some of the world's harshest environments. Enter Ewan McGregor, Charley Boorman, Gary Connery, Ben Saunders and a host of others who've tested Bremonts around the world, from the top of Everest, to a wingsuit dive with no parachute, to a tent in the middle of the desert.