Driven: the original Dodge Dart
With a new 2012 Dodge Dart announced in Detroit, we take a spin in the iconic original
Posted: 12 Jan 2012
So, the original Dodge Dart wasn't compact. Or frugal. Which is odd, considering it was built to compete with a new wave of actually compact and actually frugal imports. It's the exact same problem that the 2012 model is being built to deal with, but this time, Chrysler can't rely on diminutive fuel costs and brand loyalty.
Modern day Chrysler was already misfiring before the recession hit, and only a partnership with Fiat saved it from likely bankruptcy in 2009. Its recovery's been impressive, though. Last year, the Jeep, Ram and Dodge brands managed an 80 per cent year-on-year sales improvement, which brought the manufacturer back in the black come the third quarter.