Fiat 500 versus Vauxhall Adam
The 500’s been queen of metrosexual city cars for five years. Now Vauxhall wants in
Posted: 15 Mar 2013
Can it? To find out, we're in London's reassuringly expensive Shad Thames district to conduct the most purple twin test in history. Going face-to-face are the Adam Glam and Fiat 500 TwinAir, decked out in colours to resemble, in the words of passing Londoners, either "some lovely aubergines" or, more prosaically, "a pair of plums". Officially, the 500 is painted Chillout Purple, while the Adam is wearing Purple Fiction. The latter should give you some idea how Vauxhall is marketing its latest creation: a combination of quirky branding and appalling puns. You want colours? How about The Greyfather (grey)? Or Sweet Greens (yep, green)? And why not a contrast roof in White My Fire with Red 'n' Roll spoke clips on your alloys?
Point is, the Adam is a) very annoyingly branded and b) truly, extraordinarily customisable, making the lurid paint and decal options available on the 500 look veritably pallid in comparison. You can have colour-coded wheel inserts, decals and stripes galore, foil-overlay dashboards, or, most inadvisably, clouds-and-blue-sky headlining replete with LED ‘stars'. Unless you are Katie Price, you must under no circumstances spec your Adam with the last of these options.