Say hello to the HPP Superbird
Styling from the seventies, modern muscle underneath… this is the new Superbird
Posted: 07 Mar 2012
The HPP Superbird celebrates the zenith of muscle. It isn't a replica of the 1970 Plymouth original, but a modern homage. Enthusiasts of Americana will have spotted the basic shape of the current Dodge Challenger beneath the Superbird, between a pointy nose and that rear wing. As interpretations go, it's not a subtle one.
"Yeah, it's a bit tongue-in-cheek," says Gordon Heidacker, boss of HPP. "Some people love it; some hate it." Heidacker is a proper car guy. A Detroiter with a garage full of old and new muscle, he was on Chrysler's books for 24 years, working his way to the top echelons of management but astutely stepping ashore before the Pentastar sunk in the financial crisis. In 2009, he set up Heide Performance Products (HPP), a small firm making intricate specialist parts for the Big Three. When Heidacker decided HPP needed, in his words, a ‘mousetrap', a rolling shop window for its talents, there was only one choice. A modern Superbird.