Hypercar of the Year: Pagani Huayra
Supreme performance and astonishing looks, there was only ever one contender for this award...
Posted: 04 Jan 2013
Compare, if you will, words taken from the Lamborghini website giving a similar overview of the Aventador. "Going far beyond what was previously thought possible is just as much a part of our brand as our core values: uncompromising, extreme, Italian." Brand? Core values?
On the one hand, we've got an actual man, the man whose name appears on the product, apparently tipping his concrete over the way the car delivers its power and spurts blue fire, and on the other, we're being lectured on the company's corporate mission statement. I don't want a PowerPoint presentation, I want my trousers to sizzle with the sheer exuberance and thrill and wonder of it all. That's why a Pagani graces my wall on a poster, even if it's not likely ever to grace my garage as a car.